1. Firstly, explain how Brenneman’s leadership actions addressed each quadrant of the Competing Values Framework, and each primary practice of the 4+2 formula. Secondly, explain Brenneman’s theory of Continental’s business.
Reading material:
Brenneman, G. 1998, ‘Right Away and All at Once: How We Saved Continental’, Harvard Business Review, Vol. 76, Issue 5, pp162-173.
Drucker, P. 1994 ‘The Theory of the Business’ Harvard Business Review, September-October, pp32-41
Nohria, N. Joyce W. and Robertson, B. 2003, ‘What Really Works?’ Harvard Business Review, July, pp43-52
Quinn, R. Faerman, S. Thompson, M. McGrath, M. St Clair, L. 2015, Becoming a Master Manager, Sixth Edition, John Wiley & Sons, Hoboken NJ 1-21
2. Firstly, explain the ways in which Brenneman’s leadership demonstrated the 5 key leadership practices identified by Kouzes and Posner. Secondly explain the obstacles to mastering cognitive and behavioural complexity (as discussed in Quinn et al) which might have prevented previous CEOs from doing what Brenneman did.
Reading Material:
Brenneman, G. 1998, ‘Right Away and All at Once: How We Saved Continental’, Harvard Business Review, Vol. 76, Issue 5, pp162-173.
Kouzes, B. and Posner, J. 2012, The Leadership Challenge, 6th edition, Jossey-Bass, Chapter One: the Five Practices of Exemplary Leadership.
Quinn, R. Faerman, S. Thompson, M. McGrath, M. St Clair, L. 2015, Becoming a Master Manager, Sixth Edition, John Wiley & Sons, Hoboken NJ 1-21
Quinn, R. Faerman, S. Thompson, M. McGrath, M. St Clair, L. 2015, Becoming a Master Manager, Sixth Edition, John Wiley & Sons, Hoboken NJ 333-336
3. Jack Ma says that “making money is simple; but making sustainable money – improving the world and meanwhile making money – is very difficult”. Firstly, explain the similarities between what Jack says about sustainability and purpose and what Indra Nooyi says about sustainability and purpose. Secondly, explain what Jack Ma is doing with TaoBao that could be described as making sustainable money; and explain what Indra Nooyi is doing with PepsiCo that could be described as making sustainable money.
Reading Material:
“Alibaba’s Ma Reflects On 12-Year Journey at China 2.0 Conference”
“Conversation with PepsiCo CEO Indra Nooyi and David Bradley”
Craig, N. and Snook, S. 2014 “From purpose to impact”
Harvard Business Review, May 2014, pp104-111
Drucker, P. 1994 ‘The Theory of the Business’ Harvard Business Review, September-October, pp32-41
George, B. Sims, P. McLean, A. and Mayer, D. 2007, ‘Discovering Your Authentic Leadership’ Harvard Business Review, February, pp129-138
Note: the answers to the three different questions are to be written as a single essay and only the reading materials specified above are to be used.