Dissertation in Mater level
Topic: A comparative study on application of advertising through cell phone framework among various types of goods and services: Study of UK Telecom services
Proposal and feedback have been provided and approved.
According to the proposal, it can be seen the dissertation will use Questionnaire as research methodolody, while professor asked to use both Questionnaire and Interview two approaches.
Please read the proposal especially the feedback carefully before start working.
Feedback:
1. Read through the BIS dissertation handbook .
2. About research objective, better to add some open questions (about five), beginning with words what, how, why, etc…
3. For methodology, the number of sample size (250) for questionnaire is too small, hence better to also have some data from interview, and since the sample size is small, better to add some theories that
summarize from the questionnaire results rather than just say from the results I estimate that…
4. For methodology, I only mention about deductive research method, but also have a look for inductive method, and have some references for both methods will be much better.
5. Also have some references about both quantitative and qualitative data.
6. Before ask people to fill out the questionnaire, must sent the questionnaire to the supervisor to look through it first. Also if the questionnaire needs to use the university name, must ask for permission first.
7. Cannot copy any words even from previous essay by self.
8.Write a new draft with some action points to the supervisor in these two weeks.
9. Conclusion is the most important sections in this dissertation, methodology is the second important sections.
10. Sine my background is about computer science, read through the dissertation structure based on computer science part in the dissertation handbook (will sent this handbook to you later).
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