A post-field trip (after ALE4) reflective report of your experiences as a consultant, relating this back to the theory and information you provided in the brief (15%).
• In the review, reflect upon your experiences: What was the aim of your field trip? What cross cultural challenges did you face? What knowledge, skills and abilities did you require to act as a professional consultant? How did the brief document (background info, do/don’ts, theories/models) help (or perhaps it didn’t – why)? How did you resolve any issues and how did you advise the client?
• Since it is important to reflect back on the brief you wrote before you went, I would expect a critical evaluation of the facts, sources and theory. (Report is attached)
• City of Hong Kong.
• People in China.
• (VTC visit)
• (Ngong Ping 360)
The post-field trip (after ALE4) was in Hong Kong.
8:30am meeting with the group at the hotel
9:00am left the hotel by coach
9:15 Talk by 2 men regarding Hong Kong history
10:00 arrived at VTC Hospitality Industry Training Centre
Summary of VTC visit: Talk by Peter Poon
VTC is one of the main centres in Hong Kong and used by common people.
Hotel and Tourism Industry in Hong Kong is member of VTC Group.
All hospitality trainings are available in this centre.
VTC Group has 11 hotel brands for more than 27 years.
They have Chinese cuisine training centre.
They segment their 11 brands to different group.
They use explanations on Hotel brands logo and its meaning.
48 million people visited Hong Kong on 2012.
No. of Hotel: 211
Average occupancy: 89%
The Pentnsula Hotel has 14 Rolls Royce car and Helicopter to travel from and to airport-hotel.
Pentnsula hotel is 40 years age.
Building bridge between Hong Kong-China-Macau
Wine Dine Festival:
Hong Kong becomes the biggest wine business in hospitality industry.
A lot of food
7 universities across Hong Kong with only 2 hotels which has hospitality training
Hong Kong has 1,000 sqm
VTC has 3 main training centres across Hong Kong.
VTC recognised by ITEC.
Culture studies also important in VTC/HTC.
Emphasises on efficiency in hotel and tourism industry.
Maintain Hong Kong core value for the 50 years from now.
60-70% of the visitors on 2012 were Chinese.
Talk by a sheif and visit some kitchens:
Food history and how culture has changed the food habits
They have different type of kitchens, Indian, Chinese and Japanese
Using equipment’s for their training
End of the visit at 11:30am
Talk by Benjamin Yau at 10:00am
Manager, International Relations Hong Kong Trade Development Council (HKTDC)
Old Economic Model
• FDI came from Europe through Hong Kong to China
• New inflow come to China through Hong Kong gateway
New Economic Model
• Within the last 16 years Hong Kong economy growth has changed
• Hong Kong targeting Asia for business opportunities
• China the world’s 2nd largest economy
• China last GDP growth raised 10% in 2011-2012
• No longer “just” a production base
• Retail sales up 17.1% in 2011
• Growing middle class about 230 million
• Urban population – To rise to 1 billion by 2030
Growing Consumer Market:
• 1 billion + mobile phone users
• 500 million + Internet users
• Expanding domestic demand by urbanisation
• To boost demand for products and services
• 8.4 million mainland private enterprises
• In 2011, 47.8% of China outbound FDI was directed to or channelled through Hong Kong
Hong Kong Advantages:
• Sound Fundamental
• Ideal Location
• Dynamic People
• The majority of people speak English language in Hong Kong
• Tax 16.5% and having their own system
• Legal system (Independent)
• 1983 Hong Kong dollar was pegged to US dollar
• “Off show” and “In show”
• Hong Kong is Asia’s Business Hub
• Transparent business environment
• Services make up to 92.9% of the Hong Kong GDP – Highest in the world
• No. 1 in world competitiveness (Yearbook 2012)
• Well – regulated bank system
• Low – simple tax system (More gain – Less pain)
• No. 10 in trading in the world economy
• Closer Economic Partnership Arrangement (CEPA)
• Technology marketplace
• Hong Kong located in centre of Asia
• Immediate market – The Pearl River Delta
• 56 million people
• 24% of China’s imports/exports
• 9.9% real GDP growth
• Infrastructure integration with PRD
• Asia lifestyle
• Hong Kong the Chinese city that speak your language
• Creating opportunities in international trade
• Providing information
• Matching business partners
• Connecting customers
• HKTDC provide services regarding international trade
Visit to Ngong Ping 360:
Talk by their Senior Management on “Customer Service” followed tour of Ngong Ping Market, Tian Tan Buddha, Po Lin Monastery and Wisdom Path
The making of a premier attraction in Hong Kong
Background & history of NP360:
• 1998 Asian crisis
• Tourism one of the government took
• System overview
• The world largest bi-cable, circulating, detachable cable car system for passengers
• 5.7 km
• 2 terminals
• 2 angle stations
• 8 towers
• 109 cabins
• 3,500 pphpd
• 25 minute ride
Who are the customers?
• “Repositioning ourselves in terms of strategy” (Talker )
Key drivers to visit NP360:
• New facilities & scope expansion
• Special events
• Incentive offers
Key motivators to stay longer at NPV:
• Recreation activities in NPV
• Sky-Land 360
• Doing a lot of social marketing
Visit to the Independent Commission Against Corruption (ICAC)
Talk by ICAC on the work of the ICAC and their ethics promotion work for the business sector, followed by a tour of the ICAC Exhibition Hall.
• Anti-Corruption and Ethics promotion – The Hong Kong Experience
• History of ICAC
• Operations Corruption Prevention Community Relation
• Access bank account
• Agent (Employee)
2 cases which took place in Hong Kong have been addressed by the talker.
The before ALE4 report is attached for you to reflect on it. Please refer to file (Before ALE4).
There are presentations pictures which I took during the trip in Hong Kong which you may need to look at.
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