(( Based on the theories examined in this unit, discuss the pricing technique (or techniques) that a specific industry or firm uses in its pricing strategy. You can use any industry or any firm. You need to back your analysis using supporting data. Is this pricing technique �fair� on consumers? Explain your answer.
Word Limit for Question 2:
Strictly 2,500 words or less. Penalties may occur for assignments that exceed the word limit.
Assignments should be typed using 12 font size and 1.5 spacing. All references throughout the assignment should be presented in Harvard Style Referencing. Each assignment should include a UWA assignment coversheet. Students must ensure that the names and IDs of all students doing the group assignment are on the cover sheet. Students should keep a back-up copy of their assignment.
An appropriate structure for Question 2 of the assignment is:
� Introduction (include background information on the market being analysed).
� Discussion on the pricing technique(s) used in the market including evidence of this.
� Discussion on how this type of pricing strategy is possible in the market.
� Evaluation on the whether this technique is fair on consumers.
� You should aim to think critically and write originally.
� You will be rewarded for picking an interesting market to study. Examples of potential markets include sporting events, petrol stations, supermarkets and movie cinemas.
� You are required to research this topic. The use of Econlit for journal article searches and Factiva for newspaper article searches will assist you with the assignment.
� A key component of the assessment of the assignment will be based on your ability to explain your answers using the economic concepts and theory discussed in this unit. You will be rewarded for linking the theory with a real life example.
� Be sure to re-read your assignment before submitting it; poor presentation, spelling and grammar will be penalised.
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