the details of the required work are as follows:
a 1000 word paper critique in the area of business to business marketing.
the paper which is needed to be critiqued is: Mudambi, S. (2002). Branding importance in business-to-business markets: Three buyer clusters. Industrial Marketing Management, 31(6), pp.525–533
i have a sample article critique ( a structure) given by my professor which has a certain structure that needs to be followed.
i also need relevant citations and references in the paper critique. also do you provide
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