Choose a public company in financial difficulties. Consider if those difficulties are due to the financial crisis or may have other causes. If they are clearly due to the crisis, look for another company. Identify the reasons behind their financial difficulties. (1)
Do the Value Chain of the company and identify their competitive advantage up to now. Analyse how their problems are affecting their competitive advantage. (2)
Consider an alternative strategy for the company and show this by doing a Strategy Map of the company. Explain how this strategy would give them a competitive advantage again. (3)
Use the Balanced Scorecard to plan the actions/initiatives necessary to put this strategy into practice. (4)
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