The essay question to be addressed through research and review of the contemporary literature in the topic area social Marketing. Please note that the topic is social marketing and NOT social media marketing, the two are different.

A range of references that should demonstrate breadth and depth of research. Industry and or organizational examples to be incorporated into the essay as illustrative evidence. An original argument to be built through the use of critical thinking.
Critical evaluation in the essay’s conclusions. Appropriate and accurate use of the Harvard referencing system.

➢ You must use a minimum of 23 references. These must be authoritative and comprise:
At least 15 academic articles/papers. No older than 6 years.
Up to 3 textbooks including the prescribed text.
Up to 5 other authoritative sources of your choice. E.g. quality newspaper or professional journal, government or NGO website. Please avoid the use of corporate websites, as these tend to be promotional and not authoritative.
Wikipedia, Slideshare, Businessballs, BizEd, Mindtools and other non-academic sources are not considered to be authoritative and will bring low marks if used.

I attached some article please use it. If it is not relevant please let me know.

1.Please use those two articles Social Marketing – Reading 2-2.pdf

2.Social Marketing – Reading 1-2.pdf
Reference style example:

1. Block, J & Wagner, M 2010, ‘The Effect of Family Ownership on Different Dimensions of Corporate Social Responsibility: Evidence from Large US Firms’, Business Strategy and the Environment, vol. 23, no. 7, pp. 475-492, viewed 12 August 2015, ProQuest Collection Database.
2. Williams, O 2014, ‘The United Nations Global Compact: What Did It Promise?’, Journal of Business Ethics, vol. 122, no. 2, pp. 241-251, viewed 12 August 2015, ProQuest Collection Database.