Remember this is all about how you perceive things and you need to justify every point you make!
Project: An analysis of an ad campaign of your choice. Your report must have the buying process as a main theme.
Guidelines: The ad campaign you choose must provide sufficient material for a full analysis
The campaign should have appeared across a range of platforms i.e. TV,Radio,Online etc.
The campaign should have an international application i.e. not just one country. You can choose an ad from your own country as long as you translate all elements of it.
Copies of the actual campaign must appear with your report.
Strongly recommend the use of “thumbnails” as visual support for your commentary.
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