There are two qustions for this module’s assignment. Respond to each question and make one MS word file that you can upload to the drop box. The first question was introduced in one of the lectures from
this module. Follow the instruction given in it.
Second question is this. You are required to visit a store that is not specifically targeting the youth and write up an observation report. This means that GAP Kids would NOT qualify as the destination of your
trip. Rather, Kohl’s, Meijer, Dick’s, Macy’s, and other stores will qualify. Do not feel like you have to visit a store that sells clothes. When you visit a store, look around and observe how much of its
merchandise is for the youth. Examine if there are younger shoppers in the store. Do you see any efforts by the store to appeal to the parents with children or teenagers? Once you get home, check out the
store’s website. You may want to visit its corporate website to examine what it says about its customer demography. Based on your findings from the trip to the store and from the website analysis, write a 400
-word report that critically examines the role of consumerism in the life of the youth today. Provide specifics. What does consumerism mean to the youth? How do stores seem to try to affect the youth? What
kinds of messages are the youth receiving from stores? Can they escape the appeal of coolness?
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