Part of Marketing Plan: Current Market Situation Analysis of a company Zady’s
Paper instructions:
This includes a description of the overall market (industry) including its size, projected growth or decline and segments. Analyze any micro and macroenvironmental forces and their impact. Discuss any trends that you have identified and any relevant historical data you see as important. Include a SWOT analysis that is submitted in bullet form. Be sure the bullets have sufficient explanation, a sentence or phrase not just a word.
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