The book for this is:
McGuigan, J. R., Moyer, R.C., & Harris, F.H. (2011). Managerial economics: Applications, strategy, and tactics, (12th Ed.). Mason, Ohio: South-Western Cengage
The assignment is:
"Choosing a forecasting technique depends on many factors. Some are quite accurate but costly. Others may be accurate for only the short term. In the following
assignment, consider the circumstances in which each of the techniques might be appropriate.
Read the Managerial Challenge: Excess Fiber Optic Capacity at Global Crossing Inc. starting on page 137-139. Answer the following questions:
? What forecasting technique would you consider the most appropriate for a newly introduced product? For an established product? Explain your reasoning.
? What types of issues will you have to watch for in each of the techniques you recommended?"
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