For this assignment, you will investigate one of the consumer trends which is which is Egonomics.
Plan to do research in other information sources (such as the library, talking to people, interviewing business people, contacting trade groups, surfing the net, conducting a survey, etc.) to document the trend you are given. For example, research a notable product or company that epitomizes/ reflects your trend, then locate quality articles that describe the latest of “what’s happening” in that industry as it reflects consumer behavior.
Evidence of the trend can be provided through any of the following: products, promotional examples, pricing, market segments, retailing, shifts in consumer behavior that may result from marketing activities. You may also incorporate information on how the trend may be undermined by other, competing trends and/or identify how the trend is evolving or generating a new trend. Finally, you may incorporate more than one trend in your paper IF they are inter-related, e.g. cocooning with “little luxuries” is shown in the trends in home furnishings and aromatherapy environments.
*Egonomics. Feeling unconnected in the depersonalized information age, consumers are drawn to customized, individualized products and services.
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