Electronic Commerce Strategy
Paper instructions:
Need to answer 2 essay questions worth 40% in one hour in my paper Electronic Commerce Strategy
Question One (10 Marks):
There’s much wisdom in that saying, which has been attributed to both W. Edwards Deming and Peter Drucker, and it explains why the recent explosion of digital data is so important. Simply put, because
of big data, managers can measure, and hence know, radically more about their businesses, and directly translate that knowledge into improved decision making and performance.
Source: Big Data: The Management Revolution. McAfee, A; Brynjolfsson, E. Harvard Business Review, 2012, Vol.90(10).
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