EVIDENCE BASED CONSULTANCY REPORT AND ORAL DEFENCE
I need an evidence-based consultancy report written on the topic of using incentives as a way to improve efficiency and effectiveness in responding to customer queries (Technical Support Department of a
Major Corporation).
INDIVIDUAL ASSIGNMENT 2: EVIDENCE BASED CONSULTANCY REPORT AND ORAL DEFENCE
Issue
From: Head of HR, Telephone Technical Support Department of major corporation
We have been thinking about using incentives to encourage our telephone technical support staff to improve their efficiency and effectiveness in responding to customer queries, but we have never really
followed it up. What is the “state of the art” on using incentives? I’ve always heard there is “dark side” to incentive rewards; we certainly wouldn’t want that! …but if they’d improve performance, we’d be
interested.
Report Structure and Marking Allocation (Total 50 Marks)
Title page and Contents page (1 mark)
Executive Summary (2 marks)
Summary of the report
1. Context and industry information (9 marks)
Provide relevant information that will enable the reader to understand the scope and focus of your research. For example, if the report is about evidence of hiring practices in an industry or profession e.g. the
medical profession, you will need to identify whether you plan to cover the industry as a whole or to focus on one or more specific job classifications within it, such as nurses or doctors.
2. Nature of the problem (9 marks)
Describe the nature of the problem you plan to research, how you framed it for the purpose of research and your research approach e.g. you may decide to conduct the research solely by means of a literature
review, or you may decide to include other research methods such as a survey and /or interviews. Note in this section what you plan to cover in the report and what will be outside the scope of the report.
3. Review of the evidence (9 marks)
Critically review and analyse the evidence you have obtained from all sources. Include a critical assessment of conceptual approaches and methodologies used for data collection and analysis, including
strengths, limitations and gaps. (Note that you will need to refer to a minimum of 12 peer reviewed academic articles, in addition to other information sources).
4. Findings and Implications (9 marks)
Describe your key findings and the options that emerge from them for the research sponsor e.g. if the research was about hiring practices the options might include different approaches to hiring in future.
5. Conclusions and Recommendations (9 marks )
Summarise the key points of your report and your overall recommendations to the research sponsor. Identify report limitations and recommendations for research and practice
Reference List: (2 marks)
Appendices: Any detailed information that you consider relevant but that would take up too much space in the report.
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