Exploring Current Marketing Activities
-Analyze the role marketing plays in an organization
-Generalize the types of decisions marketers make
-Analyze how ethical considerations impact marketing strategies
In this research assignment, you will analyze the role marketing plays in three different companies whose marketing activities have recently appeared in the news. You’ll prepare a paper describing the three companies’ approaches to marketing as exemplified in their recent marketing activities.
A two-page (500-word) or less describing three companies’ marketing activities
Step 1 Select three marketing topics from different companies whose marketing activities have recently appeared in the news.
You must discuss three different marketing topics in your paper. Examples of appropriate marketing topics include (but are not limited to):
Products or Services
Distribution/Supply Chain Management
So, for example, you might choose to talk about 1) the price of a Nike pair of shoes, 2) a new supply chain strategy from Pepsi, and 3) a new promotion from Levis. (This is only an example; you are free to choose your companies and the related marketing topics.)
Your selection of companies can come from any industry but be sure to choose companies that are interesting to you and that you want to learn more about.
Remember that for this assignment your goal is to analyze the role marketing plays in each company through the lens of your chosen topics and generalize the types of decisions marketers make.
Step 2 Describe the marketing topic you have selected for each company.
Be sure to state the specifics of the marketing activity. As appropriate, provide links to applicable websites in your paper and/or include references to articles or advertisements.
Step 3 Research each company.
Research each company and discuss possible reasons why the company has taken the marketing action that it did.
Based on the information available from your research you may or may not be able to determine precisely why the marketing activity has been performed.
You should, however, be able to discuss a variety of possible reasons why the company has taken the observed action.
Finally, list any ethical considerations that you think may have impacted the observed marketing strategy.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more