Hilton CRMs Custom Essay – Hope Papers

Hilton CRMs Custom Essay

Hilton has successfully been using their CRM for some time and it has gone social offering many ways for customers to connect. You are the CIO of DuckSuites in a newly acquired Hilton brand. Your organization would like to engage the customer using the new social applications. Pick a type of service (such as social analytics or social media engagement) and discuss how using the service will change your internal operations. Do not focus on the customer but how the internal organization will use the data from the service and the potential impact to operations. Create a word document to capture your thoughts and ideas.

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550 words
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