This essay should concentrate on the transformation of the Television industry including the changes of the habits of the audience. How we are moving from the linear type of watching TV where you wait for the program you like to a more custom based TV online using tablets, smart phones, computers and laptops. My university has conducted a survey of audience’s habits (attached) which should be use as part of the research. Ofcom audience research has to be included as well. Since I am in a UK university, I would like to have more information about this area rather than UK (unless there has been an important research done in the US).
New forms of media platforms as a result of the rapid technology changes bring us to the term transmedia whereas media is being delivered on many different platforms gaining different form (computer games, toys, social media, online community etc.) Both aspects of the Transmedia and the New Technologies should be the main aspects of the essay, concentrating on the audience as main subject.
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