international marketing
Hello I’m studying (international marketing) and asked the professor want our do project about JawBon up (www.JawBon.com) these points required:
We will working on a INT Marketing project for Jawbone UP band. We targeting on health people with ideal of keep healthy and well-being. And, we decided to penetrate new market – Saudi Arabic.
we will work on PESTEL study on Saudi Arabic . The general info would be the basic knowledge in PESTEL, however, we will high light the following point to help us targeting and make strategy entrant
decision.
P: National Standard for electronic device, Entry policy or requirement, foreign company organization structure( 51% domestic party 49% foreign party ….)
E: citizen average annual income, economic strength of major city, citizen purchasing power index(write 1 page)
S: citizen income distribution, wealthy group age, culture background, healthiness among the society(write 1 page)
T: smart phone coverage rate and detail, Internet converge rate and detail , level of familiarity in technology product(write 1page)
E: electronic waste recycling , ROSH standard and etc (write 1page
(write 1page) L: consumer law, health and safety law
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