introduction to business strategy Custom Essay

first choose one of the following companies.then set out your view on a business strategy for that company over the time period 2013-2016,using the question in section A,B as your frame work
BMW,APPLE,HONGKONG and shanghai banking corporation ,Diago(beer busniess only),LI and fung,starbucks

Section A
*using the specctre and the 5 forces framework ,evaluate the attractiveness of the business in which the company operates

*what are the main factors affecting the profit potential (positive or negative)from your chosen company

*using the swot analysis,summaries the current competitive position and potential of your chosen company


section B
* using the tows matrix,convert the swot analysis into a set of strategic option available to your chosen company for the period 2013 to 2016.which of the alternatives do you consider the most appropriate for the company and why have you selected this option

*state (a) what you believe ought to be the key objectives and performance measure for your company for this period and(b) the reasons why you have selected these objectives and measures

* list the program headings that make up a cohesive strategy for achieving these objectives,explaining how you have derived these from the preceding analysis

Section C
explain how you would communicate your selected strategy within your chosen company ,bearing in mind that the each one is a global operation with employees throughout the whole world

use Harvard,plus you have to put as quotation between sentences and references page

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