When writing the article analysis, keen in mind it is designed to analyze the content and integrate other learning to challenge/defend the authors’ conclusions. This is an analysis/integration exercise and not a summary of the article. the article analysis should analyse the authors’ perspectives based on other readings from this or other classes or based on your own working experiences. remember to have a reference list for other page, and also need in text reference.
1) successfully apply relevant marketing theory/concept/framework from this class or others marketing classes 2) Literature written skills and appropriate citation format 3)effective and efficient presentation
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