Write a four to five (4-5) page paper in which you:
1. Create the domestic and global product branding strategy.
2. Determine and detail the optimum pricing strategy.
a. books 50
b. dvd, 30
c. gym certification 100 per class for 6 months.
d. Gym licenses 250,000 for up to 3 locations nonexclusively. 500,000 for 5 locations and exclusivity in those cities.
3. Examine how your pricing strategy supports your branding strategy.
4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
a. book and dvd through publisher, so in stores, online, infomercials and gyms.
5. Discuss whether a push or pull strategy will be used, justify your rationale.
6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
7. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment
a. look up gyms, spas and yoga business and Pilates.
b. Look up gyiam and nice gyms
? Develop branding strategies for existing and new products.
? Develop pricing strategies and distribution channels for products.
? Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics.
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