a. For a firm wishing to develop a boutique hotel concept, design & develop a marketing mix, taking into account all of the 7P’s of the services marketing mix, stating in addition to the 4P’s, the role
‘People, Process & Physical Evidence’ would play in the development of this initiative. The following link may be of use here http://www.cim.co.uk/files/7ps.pdf
b. As a follow on from the above, you are required to develop a fully integrated promotional proposal based around the promotional launch of the boutique hotel (or initiative of your choice from your chosen
organisation), covering at least 3 elements of the marketing communications mix (advertising, public relations, sales promotion, direct marketing, internet/online promotion, different media, etc). Conclude with a
brief justification of your proposals explaining briefly how they will work to achieve a successful launch.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more