Marketing Management

BM350 Marketing Management

Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements. Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company’s initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in 1998 alone. It offers market share and sales information for global competitors in three regions, North America, Europe, and Asia/Pacific, and briefly discusses the product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha. The case has been kept relatively short since the Web sites for Harley and its competitors contain abundant additional information. The major objective of the case is to get you to visit these Web sites, compare them, and evaluate them as strategic marketing tools

Questions

1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. (55 points)

2. What different roles could Harley-Davidson’s Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general? (45 points)

####################### BM350 Case-22 Cowgirl Chocolates ###############

Case 22:  Cowgirl Chocolates (pp. 488-500)

Marilyn Lysohir, an internationally celebrated ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards in fiery food competitions. While Cowgirl Chocolates had grown steadily over its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was not enough to cover expenses. Marilyn had drained much of her personal savings to keep Cowgirl Chocolates in business. Her cash accounting methods and record keeping were not very sophisticated although she seemed to have a good sense of her costs in production and raw materials and the packaging. However, Marilyn had taken a shotgun approach to most of her marketing efforts and had tried a number of activities to increase product demand. She allowed herself to make one risky financial move each year in her pursuit of profitability and increased sales. She had just made her one risky move for year 2001: She had taken out a full-page ad in Chile Pepper magazine for $3,000.

Questions

1.   The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method.  (50 points)

2.   What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend?  (50 points)

############ IMC and Strategic Management ###############################

Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also list and describe the seven (7) different components of the communication process. Lastly, discuss at least three (3) factors firms should use as marketing metrics to plan for and measure IMC success.

######### BU470 Strategic Management Assignment-03 Timber King ##########

Directions: Sources must be cited in APA format. Your response should be a minimum of (1) single-spaced page to a maximum of (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

Timber King is a new Midwest company in the portable saw mill industry. You have been asked to give Edward Perry, Timber King’s new CEO, general advice and guidelines to assist him in doing an external analysis of the portable saw mill industry.

Part A: Explain three benefits of conducting an external analysis.

Part B: Educate Mr. Perry on some of the challenges of conducting an external analysis.

Part C: Explain the two perspectives on the environment.

Part D: Explain the primary responsibility of Mr. Perry’s managers in conducting external analysis.

###### BU470 Strategic Management Assignment-07 Terry Wilson ##################

Assignment-7

Terry Wilson, a seasoned marketing veteran, has recently decided to explore growth options for Tuscan Treasures, an importer of Italian furniture. Profits are declining and Mr. Wilson must decide whether to downsize or expand to improve the situation. You have been asked to advise Mr. Wilson on which growth strategy would best aid Tuscan Treasures should he chose that route. You have also been asked to provide Mr. Wilson with a better understanding of why profits have been down recently, including possible causes of the decline. He also wants to know what he would need to do if he decides to downsize he operation.

Part A: Provide Mr. Wilson with three possible growth strategies.

Part B: What are the possible causes of his company’s decline?

Part C: What are some recommendations for handling a downsizing?

############ BU450  Leadership Skills  Assignment-4 charismatic leadership ##########

BU450  Leadership Skills

Directions:  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

Part A: What is charismatic leadership?

Part B:  Explain what is meant by the statement that charismatic leaders use active impression management with their followers to support their image. Provide and elaborate on one example.

Part C:  Why is charismatic leadership considered a double-edged sword that requires careful monitoring to avert abuse?

##########  BU450 Assignment-7 Leadership Skills Delegation #################

BU450  Leadership Skills

Directions:  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

Part A:  List and define five (5) potential benefits of delegation.

Part B:  List and describe the seven (7) guidelines for good delegation.

Part C:  Discuss why one of the major complaints of subordinates regarding delegation is the issue of dumping. Offer an example of a personal experience or observation of dumping taking place.

######  BU480  eBusiness Strategy Assignment-4 Internet effect on planning  ############

BU480  eBusiness Strategy

Directions:  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length;

Explain the Internet’s effects on planning by how it influences 1) the motivation for planning, 2) the processes for planning, and 3) the outcomes of planning.  Be sure to give complete explanations of each effect, using examples in your discussion.

####### BU480  eBusiness Strategy Assignment-7 B2B Exchange ###########

BU480  eBusiness Strategy

Directions:  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

Describe each of the three (3) business-to-business (B2B) exchanges.  For each exchange type, discuss how the Internet acts as a resource in the exchange.

######### BU490 Business Ethics Assignment-3 Six steps #########

BU490 Business Ethics

Directions:  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

What are the six steps that a board of an organization can take to become effective?

######   BU490 Business Ethics Assignment-6 Business ethics-electronic monitoring  ######

BU490 Business Ethics

Directions:  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

Discuss the employer and employee position on electronic monitoring at the workplace.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Uncategorized