Marketing Principles Custom Essay

this one was done by you last month, now I got the below feeb back for your review:

You have selected two relevant brands / products here for PART A For the price element I would have preferred to see the actual prices and pricing strategy adopted for each of the products so perhaps this is

something you could add for the Range Rover product as you start off saying there are 3 different pricing options but I would like you to state what those pricing options offer. Other than that this section is

completed well. I like the images to show the vehicles – that is a nice touch!

FYI I usually only review PART A for this assignment, but as you have sent me the whole assignment through I have taken a quick look at the rest of it and would say that ………….

You have outlined the objectives and Swot and Pest factors OK here. The rest of what you write is actually quite generalised and you need to be more specific and select a specific target market and write

about the specifics of segmenting and targeting that particular market – so what is the market? how is is segmented? and how will you target it?
The last section on marketing mix has not been completed in enough detail either – and you will need to specify the 7Ps for your chosen market segment – much the same as you did in PART A for land rover

and lexus but now for you org., and then ensure that you answer fully re. international markets, as well as business to business markets etc.

I am unable to review this draft again for you but would urge you to consider this feedback and amend your assignment as you see fit prior to submission.

Thanks.