Marketing Report on Aqualisa Quartz Custom Essay

Executive Summary Learning Objectives
Writing this executive summary will provide additional experience in:
• Defining key messages and summarizing the report for an executive audience (Harry Rawlinson, CEO of Aqualisa)
• Organizing your writing and using effective headings to guide the reader (recall “Macro Issues” from Chapter 3 in the Munter text)
• Writing coherently, clearly, concisely, and correctly (recall “Micro Issues” from Chapter 4 in the Munter text)

Steps to Take Before Writing the Executive Summary
We recommend that you write the executive summary after you have finished the larger work. Ask yourself these questions: What is most important? What key ideas does the executive reader need to know?

In a business setting, the executive summary may often be the only part of a formal report that your audience will read. As such, it must concisely summarize the key messages and conclusions or

recommendations of the main document. Use it to give the reader the information he or she needs to make a decision or support your position. Before starting, review your executive summary from the data

analysis class last fall, and our comments on it. (Note: If you need Examples, I can send you examples.)