1. Describe the differences between sampling distribution and statistical inference. What is a normal distribution?
2. Define the appropriate target population and the sampling frame in each of the following situations: a) The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago. b) A national chain store wants to determine the shopping behavior of customers who have its store charge card. Explain why you selected the target population and the sampling frame in each of these two situations
3. Visit the comScore SurveySite Website https://www.comscore.com/. Examine the Internet surveys being conducted. Describe the sampling plans being used and the context in which they are being used.
4. Describe the guidelines for the coding of unstructured questions. What are two issues that would make implementing these guidelines difficult? How would you account for those issues?
5. You have been asked to conduct personal interviews with 25 members of a college class about their experience while completing the class. Write the interviewer instructions they should be given.
6. Visit the Marketing Research Association Web site https://www.mra-net.org/, and examine the ethical codes relating to data collection. Write an essay describing the three ethical code elements relating to data collection that you think are the most important, and illustrate why you believe they are the most important with an example of each.
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