MBA / Marketing / analyse students assignment – using marketing theories 4P; relationship; SDL;
1. Analyze student assignment. He is describing a situation he had and analyzed this from a marketing perspective, considering the marketing theories
– marketing mix (4Ps)
– relationship marketing
– SDL (by Lusch & Vargo, 2004)
2. Write 3 to 4 paragraphs, argue academically, about 300 to 400 words. Use at least three references, you might use the given ones. Use at least one new reference.
Your argumentation should be supported by at least one good quotation.
3. Key questions to be answered – ideally use one paragraph for each:
– Do you agree in students analyzing?
– From the 3 given marketing theories focus onto the bank (academic analyze): What was positive? Or critical? Or even negative?
– What strategy should the bank driving. Explain why.
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