Provide a synopsis of at least three different points of view of the situation. Keep in mind that it is most often controversy that makes information newsworthy. If a situation has received significant media coverage, it is likely that it is multi�faceted.
Identify a communication strategy and technique that will best serve one of the key communicators identified in the chosen issue. This is a good area in which to incorporate course material. Review the material to see if it contains strategic recommendations that could apply to your chosen issue. Don�t forget to provide proper references for your information sources. [The Study Guide uses an appropriate reference style. Note especially the style used to reference online materials.]
Part 2 (Creative)
Produce a communications piece that demonstrates how your strategy could be carried out.
Identify the target audiences for the communication piece, and the communication objectives of the piece.
Describe how the communicator should monitor the response to this communication approach.
Conclude your project by summarizing the key points of your submission.
Comm 380 Term Project Proposal
a. Name/s of student/s conducting the project: Stacey Clarke
b. Working title of the project: Northern Gateway Pipeline
c. Rationale for the project: The Northern Gateway Pipeline has received significant media coverage over the last 12 months, and will continue to do so as the negotiations with opposing groups mature. This issue would require a multi-faceted communications strategy, and a long-term monitoring plan in order to monitor the issues effectively.
2) From which three perspectives do you intend to analyze the situation?
Perspective 1: Enbridge
Perspective 2: Aboriginal Groups
Perspective 3: Environmentalists
3) What type of strategy do you think you will be recommending and for which party?
Public Consultation, Strategy, Social Responsibility, and Issue Management will focus on the Enbridge Stakeholder Perspective.
4) Briefly brainstorm ideas for a ‘communications piece’ that illustrates the recommended strategy.
Public Education and Training
Educate the public on pipeline, oil and gas sectors and the opportunities it brings the local economy as well as the economic impact for all Canadians
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