The external business environment is ever changing and businesses are constantly adapting to external factors which
are created out with their control. Political, Economic, Social, Technological, Ethical and Legal (PESTEL Analysis)
issues force businesses to act, adapt and change the way they operate. Choosing business organisations and using
examples related to the PESTEL analysis, the student will write an academic essay highlighting and discussing such
This 2000 word (max) essay, students are required to highlight their understanding of individual PESTEL environment
issues on a chosen organisation. They should then interpret these through relevant examples. The student must seek
to address each of the PESTEL headings and can use different business organisation for each heading or one for the
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