Poddi Tartufi Italian company Custom Essay

Mid Term Assessment
2013/2014

Course: International Strategic Marketing M0014
Lecturer:
Percentage of final grade given: 40%

I’ll send 3 files that has all details

This is the whole project for the group, my part is

My part of the project:

1.Market analysis
Global-environmental trend (PESTEL)
Industry environment (OT)
Direct competitors
Analysis of Contexts

Also I need to analyse the market in four countries with the variables that shown in the another file that called instructions, including Norway particularly Oslo

I sent file called Questionario poddi Tartufi in Italian language

Tartufi official websitehttps://www.poddi.com/en/
Objective of the Assessment:
The assignment has been designed to marry the theoretical analysis and practical application of the concepts of ‘INTERNATIONAL STRATEGIC MARKETING’. This assignment will therefore require students to show a critical understanding of the different aspects of the course concepts combined with an objective appreciation of its relevance to an organisation in a real commercial setting.

The project aims to measure the students’ ability to:
1. Appreciate the salient differences between domestic and international marketing activities at both a strategic and tactical level
2. Understand the rationale for, and drivers of, the internationalisation or globalisation of business and in this context to appreciate the distinction to be made between domestic, international, multi-domestic and global business orientations
3. Apply objective and robust methodologies to questions of foreign market opportunity selection and risk analysis and be able to make recommendations

The students will develop the following skills through the completion of this project…..
1. Written communication
2. Teamwork
3. Analytic qualities
4. Presentation skills

Project Description:
This is a group project. Groups should be made up of 2 to 3 participants. Groups can be chosen at your convenience and should be submitted to the course lecturer by the date published on the Portal. In the event that groups cannot be amicably selected the course lecturer will select groups, even amongst those groups already decided. The course lecturer reserves the right to select groups without recourse or debate. Students must clearly indicate at the top of the pages or sections which is their work so individual content can be assessed.

The project consists of:
Take a company (or organisation) of your choice for each group, that is not currently global (The company ideally should be based in a single domestic context or local geographic context). Describe how you would internationalise this organisation. Within your answer you should critically describe your strategic approach, financial management, your choice of product, your choice of entry strategy, newness of product, market place(s), your pricing strategy and your terms of doing business.

Reference Books:
Hollensen S (2010), Global Marketing: A Decision Oriented Approach, Fifth Edition, Harlow: Pearson Education
Baker, Michael J. (2007), Marketing Strategy and Management, Basingstoke: Palgrave Macmillan
Burca, Sean De, Fletcher Richard and Brown Linden (2004), International Marketing: An SME Perspective, Harlow: Financial Times Prentice Hall
Doole, Isobel and Lowe Robin (2004), International Marketing Strategy: Analysis, Development and Implementation, New York: Thomson
Ghauri Pervez and Cateora Philip (2006), International Marketing, Second Edition, London: McGraw-Hill
Jain Subhash (2005), Handbook of Research in International Marketing, Cheltenham, Edward Elgar
Stone, M.A. and McCall J.B., (2005) International Strategic Marketing: A European Perspective International Edition.
Roger Kerin, Robert Peterson, Strategic Marketing Problems: Cases and Comments (11th Edition) Publisher: Prentice Hall; 11 edition (September 30, 2006),

Structure of the Project:
Cover Page
Table of Contents
Introduction: About the company
Current situation
Vision and Mission
Competitive Advantage

1.Market analysis
Global-environmental trend (PESTEL)
Industry environment (OT)
Direct competitors
Analysis of Contexts

2. Internal Analysis
Strategic Competencies (SW)
Competitive Advantage
3. Short Term Internationalisation Strategy (What the company is doing now what are the existing triggers and motivations)
4. Long Term Internationalisation Strategy (What you think the company should be doing, describe a globalisation, internationalization or regiocentric strategy).
Summary & Conclusion
Bibliography

NOTE: The title page should include the name of the course, the title of the project, the students’ full names, the tutor’s name and the date. The table of contents should include all the headings with appropriate page numbers, including the Bibliography and the Appendices

All projects will be discussed in class in a power point presentation of no more than 20 minutes. The presentation should be a summary of your work.

Formatting of the Project:
The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering. As this project includes a power point presentation you are required to submit a hardcopy of your slides attached to the project itself on the day of submission.

The written project is expected to consist of approximately 2000 words per student (not counting tables or inserts, introduction and conclusions). Tables or work/data taken from other sources maybe included in an appendix. Each student’s individual contribution should consist of at least one section from the above sections numbered 1 to 4. The students’ names should be clearly indicated against their contribution.

Students are reminded that depth, relevance and variety are the crucial elements of quality research. (Wikipedia is not considered to be a relevant source of information, any students referencing Wikipedia will be deducted marks!)

All sources must be referenced in the text and a full bibliography ( a page of links is not acceptable) must be provided (including visited websites) in the Harvard style. Paraphrasing or direct quotes taken from other sources must be clearly and correctly referenced and indicated.

All work must conform to University regulations on Cheating, Collusion and Plagiarism’ as described in your programme handbook. You are advised to use the Harvard referencing style and avoid plagiarism.

Deadline: Midnight 23 February 2014

Projects AND powerpoint presentations must be delivered by email to the lecturer and the academic office, and be loaded on Turnitin by midnight on 23rd February 2014. Only when this has been done will the project be considered submitted. Late submission will carry a penalty of 10% per day (for example after one day grade x 90%, two days grade x 80% etc.)

Oral presentations and a paper copy of the project and powerpoints must be delivered to the lecturer at the start of the next class after the deadline.

Turnitin Code: TBA

Grading Guidelines:

This mid-term project is worth 40% of your grade for the module.

– of that 40%, 80% is awarded for the written work, and 20% for the oral presentation

– of the 80% for the written work, 75% is awarded for your individual contribution, and 25% for a group grade.
– the 20% for the oral presentation is a group grade. All members of the group should be present at the presentation, but the group can decide what contribution each member makes.