Positioning and Competitive Comparison Custom Essay

Topic: Positioning and Competitive Comparison This is a product innovation subject where my team have an idea to make a robotic fridge/ smart fridge that will be a key product of BREVILLE company (www.breville.com.au). In my part i have to make POSITIONING and COMPETITIVE COMPARISON of this robotic fridge

POSITIONING You should explain: how the product is to be positioned in the market and how it relates to the competition and target market needs, wants, desires? (100 words)

COMPETITIVE COMPARISON: how does the potential product compare to its key competition in market? (175-200 words)

This robotic fridge has several functions and features. I WILL UPLOAD A FILE OF THE IDEA OF THIS ROBOTIC FRIDGE..

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