I work for a company in Heathrow Airport called Rolling Luggage. So this is the chosen retail business (it has a website)
(a) Describe and briefly explain your chosen retail business and the sector in which it
operates.
Word count: approximately 200 words.
(20 marks)
(b) Using concepts from Block 1,(I will atach the ebook where references can only be taken from here) Sessions 3 and 4, give one example of how each of
the macro-environmental forces that form PEEST may impact on your chosen
retailer.
Word count: approximately 400 words.
(40 marks)
(c) Using concepts from Block 2, give examples of how ONE of the macroenvironmental forces you identified influences your chosen retailer’s workforce, customers and store (approx 300 words)
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