Blue Riband Hotels, an international chain of city-centre hotels with a focus on business travellers has been in business for 15 years, and was formed when three smaller hotel chains merged. In recent years the financial performance of the Company has been flat, increasing only in line with inflation.
The Board recently announced that a new strategy would be implemented in Financial Year 16 in an attempt to increase profits and, by extension, shareholder returns.
The new strategy will focus on increasing business from the business sector, whilst diversifying the Company’s customer base into other sectors.
You are a team of revenue management consultants, brought in to advise the Board and Senior Leadership Team (SLT) on revenue management strategies to support the overarching business strategies.
what is the problem —explain the problems(financial performance)
-team of revenue management consultant advise on new strategy
Body (headings required)
New strategy would be implemented in Financial Year 16 in an attempt to increase profits and, by extension, shareholder returns.
Which are the new strategies and why
How they help the business to increase profit and shareholder returns
New strategy will focus on increasing business from the business sector, whilst diversifying the Company’s customer base into other sectors.
Conclusion and recommendation
What business should do
View of your opinion
• You are required to cite a minimum of 20 journal articles to achieve a pass.
• Please use subheadings in the body
• You should state your opinions, based on your understanding of the case above and the course materials
please see the attached file for more detail instructions
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