Topics to Include:
An introduction to your retailer. Visit the retailer, meet with the manager or employees if possible to gather information and take pictures of the retail operation if
possible. Include the contact information of the individual(s) with whom you met in your report.
Research and talk about the Safeway from these three part:
6. Identify International Opportunities that the Retailer has pursued.
13. Identify Retailer’s approach to Customer Loyalty CRM and Service.
14. Retail Communication Mix
a. Identify the Retailer’s Methods of Communicating with Customers
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