This should be 5000 words covering the following;
• Qualitative methods
• Case Studies
o Justification of selecting these countries?
o Justification for selecting these campaigns. It is better to start these two section with CRITERIA OF SELECTION subtitle?
• Semi-structured interviews
o Justification for selecting these groups?
o Justification for selecting these cities?
• Interview questions and translation
• Interview subjects
• Quantitative methods
• Questionnaire designing and piloting
• Questionnaire translation (from English to Arabic and vice versa)
• Data collection
• Ethical considerations
• Data analysis using Lyxmancer and SPSS software
• Methodological limitations in cross-cultural study
• Limitations in sampling, data collection and analysis of data
• Justification of the chosen TVCs and advertising
Some further ideas! Please add any missing sections if you think they are relevant. I need you to send me your proposed outline for the chapter in 2 days, to send to my supervisors in order to get their comments first. After that you can start writing the chapter.
Please before you start read all the files I uploaded specially; Faiz Aldalbhi thesis, it’s very useful because it’s in the same topic & his Methodology chapter is very good sample.