Services Marketing (Service Audit) Custom Essay

Task Description: Individual service audit.

Assessment Detail:
This assessment item is designed to test your application of services marketing theory to a real life service organisation you have been a customer of. Students must register their choice of service organisation.

Once this has been approved, you can commence researching your chosen service organisation using ONLY secondary data and participant observation. Please note you are not permitted to interview staff or

customers.

Part One of your service audit should contain a critical analysis of your service experience, including discussion of the strengths and weaknesses of the organisation’s service delivery. You should outline and

discuss the issues relating to quality management in this service organisation, the extended marketing mix (i.e. physical evidence, people, process, product, promotion, price and place), and any issues that relate

to the involvement of customers in service delivery. This section of your report should be approximately 1200 words.

Part Two of your service audit is dedicated to your recommendations. Based on your knowledge of the extended marketing mix, make at least three (3) recommendations as to how your choice of service

organisation could improve the customer experience and the overall quality of their service performance. You should discuss each recommendation separately, and use headings where necessary. It is very

important that your recommendations relate clearly to your critical analysis. Your recommendations must also be logical, and be supported by evidence (i.e. photos, recall of your experience) and references to

theory. This section of your report should be approximately 1100 words.

Submission Guidelines:
Your report should be presented in a professional manner, in 12 point font and double line spacing. Headings should be used to help structure your answers; but a table of contents is not required. Page

numbers must be used. For this assessment item you must be cited correctly in text and in a reference list at the end of your assignment.

PS: Writer need to tell me the choice of service organisation that use for this assessment before start to do it. Because I need to register with teacher. Its better to give me several of service organisation, so I

don’t need to ask you again if the first choice can’t approved. THANKS!