As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can
direct them to better sources for purchasing.
As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social
networks to achieve their marketing and business goals.
Identify one (1) of the major social media outlets and write a three to four (3-4) page paper in which you:
Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media
outlets for consumer transactions and how each component can mitigate the risk involved in doing business in
cyberspace.
List and analyze methods of alternative dispute resolution and determine which would be most effective in
resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links
via social media.
Since consumer transactions on social media can occur across state lines, determine how the federal government
can best control these transactions.
Examine the three (3) branches of government and discuss which can effectuate the most significant impact on
regulating consumer transactions via social media outlets. Support your decision.
Explain whether or not the agency relationship exists on social media sites between the social media provider
and businesses that utilize the site for advertising. Support your answer.
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