Imagine that you are currently working for the Italian brand, TOD’S. After further discussion with the management, the task is to define a brand strategy that that would re-inforce the brand authority in the luxury segment while creating strong emotional appeal with the Chinese luxury’s consumers. What do you think are the current brand challenges of TOD’S in the China market? What would you be your recommended brand positioning and core message? This is a presentation for a job interview for a creative agency. Therefor the presentation has to be creative, nothing too academic or boring. To sum it up I want something simple, well done and creative
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