Description
This assignment is designed to give you an opportunity to carefully and critically observe something that you have probably already been watching for years—the Super
Bowl advertisements! The Super Bowl is one of the most anticipated and most watched television events of the year with roughly 111 million viewers. Companies are
paying $3.8 million for each 30 second time slot for the upcoming Super Bowl. Your assignment is to watch the Super Bowl (Sunday, Feb. 2; kickoff is 6:30 p.m.) and
analyze the advertisements that occur during the game. Specifically, discuss why you think the ad is most effective or least effective such as brand memorability, creativity, audience appeal (such as humor, emotion, etc.).
Format
One inch margins should be used for all text in this assignment. Times/Times New Roman should be used throughout the document. Double-space your paper. Page numbers
should be placed in the upper right hand corner of each page. This is a short assignment—3-4 pages (no more) in length. Your assignment will be graded on the following
criteria: (a) justification and reasoning of ad selection and (b) spelling and grammar.
The source used must be from "Intergrated Advertising, Promotion, and Marketing Communications" (5th edition) by Kenneth E. Clow and Donald E. Baack. It can
only reference chapters 1-4. Thanks in advance for your hard work!
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