The luxury fashion business in the London Market Custom Essay

Analysing the Data and Building the Argument. (exclusive ready to wear such as Valentino, Prada, Emporio Armani, burberry)
1. Executive Summary
2. Industry Overview
– What is the fashion industry
– Segment overview
3. Segmentation (refer to Johnson et al. ch2, p71-73; Corbellini&Saviolo p101-119)
– Buyers wants and needs
– Products
– Main competitors
– Key Success Factors
– Segment
4. External Analysis (5forces model integrated with the PESTEL analysis to identify the dynamic attractiveness of the industry segments under study) (refer to Johnson

et al. Ch2, p49-66)
– Product Life Cycle
– Five Forces
– PESTEL Analysis
5. Conclusion (drawing on the analysis and argument built so far, write a concise conclusion to the report)

I attach a list of sources specific to the fashion and luxury industry that you should find useful for assignment.
www.altagamma.it
www.businessoffashion.com
www.fashionmagazine.it
www.luxurydaily.com
www.nytimes.com/pages/fashion/index.html
www.pambianconews.com
www.style.com
www.wwd.com