In both the video Representation & the Media and the chapter we read for class, Stuart Hall argues that representation doesn’t simply reflect the world, it creates, or constitutes it. For Hall (and other authors
he is in “conversation” with), representation is closely linked to power. Power operates though discourse. (Video information: http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&key=409 /
Youtube: http://www.youtube.com/watch?v=6sbYyw1mPdQ / Transcript: *See attachment)
The goal of this response paper is to demonstrate your understanding of what Hall means by this. In your own words, explain his approach to representation, using citations from the text(s) for support.
Illustrate your claims using one of the examples from Monday’s class (below).
Your paper should be 2-3 pages, double-spaced, with one inch margins, and page numbers (not necessary for citing the film). Please upload to this assignment page upon completion.
Your paper will be graded using the rubric below. A strong response paper will really engage the film and the reading, and talk about discourse, power/knowledge, and subjects.
***remember, your paper will lose a 1/2 grade for every day it is late.
Cheerios Commercial (Discourses around race and the family): https://www.youtube.com/watch?v=kYofm5d5Xdw&list=UU2-_u8-TVEsCD3uxeUO0fUA (It’s #29 not #30!!)
DASL Public Service Announcement (Discourses around Gender and Sexuality):
New York Post Cover of Jeremy Lin (Discourses around Asian-American identity):
Vogue Cover (Discourses around race, gender, sexuality – e.g. In these two pictures, what you think about their faces/poses/wears/texts/etc.):
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