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Business Analysis Part I
Write a paper between 1,700-2,200 words in
which you assume the role of a mutual fund manager deciding whether to invest
in a specific company. You will conduct a business analysis in the
remaining weeks based on the company you select.
choose any of the following company that you are comfortable with:
Merck
Apple, Inc
Bank of America
Hewlett-Packard
Microsoft
Costco
Conduct a SWOT analysis for the organization you selected. Based on the information you have gained from this analysis which parts of the SWOT analysis are most relevant to your decision of whether or not to invest in this company?
Identify the company’s internal and external
stakeholders.
Describe each specific stakeholder wants and needs in your chosen company.
Explain how the company is fulfilling those needs. If the company is not fulfilling those needs, then explain why the stakeholders’ needs are not being met and what the company needs to do to ensure they are.
Format your paper consistent with APA guidelines.
Support your analysis with at least three research sources from the UOP
Library
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