System Wide Assessment Brief
The assessment will be based on research Essay
Research Essay:
Write an essay researching the salient features of Theories of Persuasion
( attached file) , analyze and apply it to a given media situation.
Some of the examples could be:
o Uses and Gratifications Theory
o Agenda-Setting and gatekeeping
o Cultivation Theory (Media effects)
o Elaboration Likelihood Model
Your research paper should demonstrate you can:
o Explain the theory
o Apply the theory to a given media situation
o Collect evidence through study of films/ video/ Radio/
print / Advertising/PR/ Internet/Animation / Interviews
o Analyze the evidence collected to support your arguments
o Summarize the key findings to give your conclusion
Your paper must include the following sections:
o Cover page
o Honesty statement
o Introduction
o Explain the theory
o Research question
o Evidence gathered through the study of messages disseminated on various mass media outlets.
o Analysis of the evidence gathered (This analysis must be based on the theory)
o After analyzing the evidence gathered, based on the analysis you did, explain how you would handle a similar
situation. Is there something you would do differently? Your explanation must be based on the theory.
o Conclusion
o References (APA list of books, journals, websites used in the paper)
o Appendix (Graphs, pictures, videos, film, print material, transcripts used as evidence)
Length 1000 -15000 words (excluding cover note, honesty statement, bibliography and appendix)
Submission requirements:
The front cover must include the title of the research paper, the date, the course code and course name as well as
your student number.
Go to BBLearn to submit your paper in a .pdf format and use your name as the file name.
Set the paper justified, in 12 point Times Roman. Use 3 cm margins on the sides and 2 cm margins on the top and
bottom. Set all the headings in bold.
Following are the headings you should include in your paper:
o Introduction
o Theory selected
o Research Question(s)
o Evidence Gathered
o Analysis of this information gathered
o How It Could Be Done Differently
o Conclusion
o References (APA style list of books, journals, websites used in the paper)
o Appendix (Graphs, pictures, videos, film, print material, transcripts used as evidence)
Place the page numbers on the top right corner of each page.
Insert footer and include your student ID and the title of the paper.
Plagiarism – Submit your report to SafeAssignand attach the .pdf report to the end of your paper.
i need to attachedf file of the Theories of Persuasion
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more