Topic : Tim Horton’s
I want you to write about this coffee shop its competitor and product strategy.
Competitor Analysis
Competitive Situation Analysis
Direct and Indirect Competitors
Analysis of Competitive Strategy and Position
Competitive Advantage
Product Strategy
Product/s class, Product lifecycle
Specify the core physical good and/or service, the actual and augmented product.
Are there any new product development requirements? (Requirements set by the company or industry to pass certain tests or satisfy certain standards of quality, safety, function, and other characterstics, to
make sure the product development stage is successful.)
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Grading criteria:
Key components Excellent identification and application of theories, concepts and models Satisfactorily & appropriately identifies and applies theories, concepts and models Some difficulty in identifying
and applying theories, concepts and models Significant difficulties in identifying and applying theories, concepts and models Mark
Competitive Situation Analysis Thorough analysis of the competitive situation and specific competitors using appropriate analysis tools (Porter, Comp Table) Adequate analysis of competitive
situation and of specific competitors using some analysis tools. Some analysis of competitive situation; identification of some relevant competitors Inadequate analysis of competitive situation; lacks
identification of relevant competitors /5
Product & Branding Strategy Identification of all relevant concepts and thorough analysis of the product strategy leading to logical growth strategies. Identification of relevant concepts and relevant
analysis of the product strategy leading to adequate growth strategies Identification of some relevant concepts and some analysis of the product strategy leading to growth strategies Limited analysis
of the product strategy; lacks the development of growth strategies /5
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